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Heinz’s lucky number. According to the company’s website, in 1896, the founder was inspired by an advertisement he saw for “21 styles of shoes.” He considered 57 to be magical and lucky, so he came up with the slogan “57 Varieties” despite the fact the company offered more than 60 products at the time.
From then on, the slogan ’57 Varieties’ was used on all Heinz advertising. And even though the globally successful brand now boasts over 5,700 products, the lucky number has stayed put ever since.
He liked the idea of using a number to advertise products and adopted the slogan “57 Varieties.” Even though Heinz was making more than 60 varieties at the time, he chose 57 because his lucky number was five and his wife’s lucky number was seven. And thus, the iconic “57 Varieties” was born.
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Heinz 57 (not comparable) (US) (of a thing) Being a complete mix; containing parts of many different origins. quotations ▼ Synonyms: hodgepodge; see also Thesaurus:hodgepodge. (informal, of a person or animal, chiefly a dog) Having ancestry of many different origins; to be of mixed race or breed.
In the rural southern United States, a small hunting dog is known as a feist. Slang terms are also common. Heinz 57, Heinz, or Heinz Hound is often used for dogs of uncertain ancestry, in a playful reference to the “57 Varieties” slogan of the H. J. Heinz Company.
Filters. (of a thing) A complete mix; containing parts of many different origins. adjective. (of a person or animal, chiefly a dog, informal) Having ancestry of many different origins; to be of mixed race or breed.